FUNDING & CAPITAL MARKETS
Using creativity to capture passion The campaign is the first major creative output rooted in Airwallex’ s new global proposition, Build the Future. The corporate strategy is designed to demonstrate how removing international transaction barriers can help businesses optimise performance and reach their full commercial potential. For investors, the campaign particularly highlights how B2B
AIRWALLEX HQ: SINGAPORE / SAN FRANCISCO, US EMPLOYEES: 2000 + COUNTRIES: 70 +
CREDIT: AIRWALLEX platforms are increasingly targeting mainstream cultural touchpoints to drive brand equity and enterprise adoption. Matt Jennings, Global Creative Director at Airwallex, says:“ Like Arsenal, finance is always evolving and, leveraging the stories of the club and the supporters, we can show how businesses can build the future with a new way to do things.” Speaking to Finance Chief exclusively, he adds:“ Sports sponsorships should be seen as a strategic partnership, not just a logo placement. The right club or team gives you more than reach. They allow you to build trust, provide tangible case studies via product integration and give you the opportunity to engage both new and existing customers via exclusive hospitality experiences and team access.”
Scoring international deals Back in 2024, international racing giant McLaren announced that Airwallex had been chosen as an official partner for the F1 Team. The announcement noted that the partnership was driven by a“ passion for innovation and excellence”. Then, in 2025, Airwallex picked up the pace with its partnerships as it integrated its Payments Acceptance
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