FUNDING & CAPITAL MARKETS
CREDIT: GETTY software at Emirates Stadium, home to world-famous Arsenal Football Club. The integration set out to ensure that fans experience a smoother transaction process across VIP experiences, premium seating and corporate boxes. Half the world away, Airwallex then announced its multiyear partnership with New Zealand’ s Super Rugby Club, the Blues. It serves as the Official Business Finance Partner for the club, further cementing its status as a facilitator for frictionless transactions alongside its growing image of marrying fintech into sport. Its brand integration spanned matchday assets from digital integration to fan engagement. Continuing its world tour for sports partnerships, the next announcement from the fintech focused on the next jewel in its belt: the US. Occurring shortly after the company surpassed US $ 1bn in revenue, the partnership combined Airwallex’ s automation software with yet another high-profile sports club: The San Francisco Giants. With this announcement, Airwallex was providing modern financial tools in addition to expanding access to international hiring opportunities – mirroring The Giants’ goals to support the Major League Baseball’ s international growth strategy. The investment has demonstrated just how much Airwallex has achieved with its elevated strategy, building on success of its high-profile partnerships and ultimately, utilising creativity as an introduction to B2B finance for football fans.
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