FINANCIAL STRATEGY
As companies see a wider integration of conversational chat bots with consumers, it’ s a hard question to ignore. Mathieu explains:“ It’ s going to be a very exciting space for personal finance management, especially if you can then connect that to Visa’ s capabilities and some of the Visa insights that our consumers and our clients already have access to.”“ We all have different levels of financial literacy. Gen AI technologies are the most incredible technology we’ ve ever built, but wrapped into the simplest interface we all control, which is human language.” Visa tapped into this with the launch of its AI Financial Assistant in July, 2026. The assistant is aimed at helping banks and financial institutions“ evolve their apps for an AI‐driven era”, according to the company. Visa, an organisation that understands deeply just how important Brand is( as it was named a key priority by Oliver Jenkyn in an introductory talk at the VPF) is ensuring that this understanding is bridged with the developments of an agentic world. Banks can use the feature to deliver personalised financial insights to cardholders in a conversational manner, without custom development to fit under the brand. It’ s a brave, agentic world: and Visa is leading the charge. financechief. com 57