CREDIT: GETTY
CREDIT: KLARNA
CREDIT: GEOTECH
So far, Klarna has funded over 40 startups that are working towards removing carbon from the air. The company also focuses on nature protection and restoration projects, including supporting Indigenous communities in getting land tenure to protect the forests that they live off and live on, something Alex is particularly proud of. Klarna places stress on supporting a range of solutions to tackle climate resilience. Focusing externally does not mean that the giant that made its name in the buy-now-pay-later space has left its internal goals to a later date. With over 1 million partners in the retail realm, the fintech behemoth is aware of the potentially massive impact each company could have.
Alex notes that“ using that network is almost where we think we have the highest potential impact.” Klarna’ s 119 million customers are also at the forefront of this mindset. This is where innovations such as the resale feature on the Klarna app come in handy. Alex explains that Klarna tries to“ empower the consumers at every step of their product journey with [ Klarna ] to make more sustainable decisions.” The app showcases and prioritises products that have a thirdparty accreditation. Second-hand items get a new lease of life as they appear naturally beside new products, placing more weight on the reselling community. Alex says it is one of the features the brand is most proud of, as it not only extends the lifecycle of
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