FUNDING & CAPITAL MARKETS
Financial services firms are significantly investing in AI and see the promise of creating an agentic AI workforce
Jeannette Martin Head of Wealth and Asset Management Consulting Capgemini directly with their overall commercial strategy and change management practices. Firms that build robust data foundations will be best positioned to serve female investors efficiently. Education and proactive outreach represent another vital area where companies can drive meaningful industry inclusion— for instance, by hosting targeted workshops that demystify complex market concepts like tokenisation and digital assets. Tokenisation involves converting rights to an asset into a digital token registered on a blockchain network, enabling fractional ownership and faster settlement times for illiquid investment products. As financial markets evolve toward continuous trading schedules, investor education becomes increasingly crucial, and companies that empower female investors through transparent communication will capture market share as capital shifts accelerate. Ultimately, the future of wealth management depends on an industrywide commitment to eliminating systemic gender biases, and executives must ensure their organisation’ s client service strategies reflect the changing demographics of global wealth.“ Focus should be on understanding the real business challenge and how technology can solve it, in a way that is differentiating the market,” Jeannette concludes. financechief. com 83